Prof. Dr. Christina Holtz-Bacha
Chair of Communication
Christina Holtz-Bacha (born in 1953) studied communication, political science and sociology in Münster and Bonn, and received her doctoral degree in 1978. From 1979 to 1981, she worked as a press aide for an opinion research institute, before returning to academia in 1981 as an Assistant Professor at the Department of Communication at LMU Munich until 1991. In 1986, Christina Holtz-Bacha was a visiting scholar at the University of Minnesota, Minneapolis, USA. She obtained her habilitation in Hanover in 1989 and was a professor of communication at the University of Bochum from 1991 to 1995. In 1995, she completed a research stay at the Political Communication Center at the University of Oklahoma in Norman, USA. From 1995 to 2004, she was a professor at the Department of Communication at the University of Mainz. In 1999, Christina Holtz-Bacha was a Research Fellow at the Shorenstein Center at Harvard University in Cambridge, USA. She spent the summer semester 2011 as a guest researcher at the University of Gothenburg, Sweden. Christina Holtz-Bacha has been chair of the Political Communication Research Section of the International Association for Media and Communication Research (IAMCR) since 2013. Professor Holtz-Bacha holds the Chair of Mass Communication at FAU since 2004.
Her main research interests are German and European media policy, media systems in international comparison, strategic communication (especially election campaigns), and gender and media.
'More European but more negative?' Political advertising in the 2014 European Parliament Elections.
In: Europawahlkampf 2014. Internationale Studien zur Rolle der Medien, Wiesbaden: Springer VS, 2016, p. 35-55
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Motivation zur Stimmabgabe. Strategien der Plakatwerbung zur Europawahl 2014
In: Holtz-Bacha C. (ed.): Europawahlkampf 2014. Internationale Studien zur Rolle der Medien, Wiesbaden: Springer VS, 2016, p. 97-128
In: Mazzoleni G. (ed.): The international encyclopedia of political communication, Chicester: John Wiley & Sons, 2016, p. 1253-1260
Europawahlkampf 2014. Internationale Studien zur Rolle der Medien
Wiesbaden: Springer VS, 2016
In: Holtz-Bacha C (ed.): Europawahlkampf 2014. Internationale Studien zur Rolle der Medien, Wiesbaden: Springer VS, 2016, p. 1-13
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- Exploring the “Fukushima Effect”: Attitudes and opinions towards nuclear power and renewable energy and the emergence of a transnational algorithmic public sphere
(FAU Funds)Term: Jan 1, 2017 - Dec 31, 2018The digitalisation of society and media systems has had a major impact on (political) discourses and the formation of public opinion. The purpose of this project is to investigate the transnational algorithmic public sphere, a complex phenomenon that has arisen in an era of globalised mass media and social media connectivity across national borders. An interdisciplinary combination of computational linguistics, network visualisation, intercultural hermeneutics and communication science enables us to analyse and map the processes underlying this phenomenon. The project addresses the current political discussion on nuclear power and renewable energy in Germany and Japan following the Fukushima accident.