Prof. Dr. Dirk Holtbrügge

Chair of International Management

Curriculum vitae

Dirk Holtbrügge studied business administration, economics and social science at the University of Dortmund from 1983 to 1989, and received his doctoral degree (1995) and his habilitation (2000) from the same university. In 2001, he was appointed professor of international management at RWTH Aachen. Professor Holtbrügge has been Chair of International Management at the School of Business and Economics at Friedrich-Alexander-University Erlangen-Nürnberg (FAU) since 2002. He declined professorships at universities in Aachen, Berlin, Hamburg and Lahr. Since 1995, he has spent numerous teaching and research stays abroad in countries including China, France, India, Japan, Russia, South Africa, the United Kingdom, and the USA.

His main research interests are management in multinational corporations, intercultural management, management in emerging markets (China, India, Russia), international human resources management, corporate social and environmental responsibility, and internationalization in SMEs. He has published seven books, eight edited volumes and more than 70 articles in refereed international journals. He is dean of international programs and contributed to the design of the MBA program at the School of Business and Economics. He has large experience in executive education and works as a consultant for firms in Germany and abroad. He was honored as one of the leading business economists in Germany, Austria and Switzerland in the Handelsblatt ranking in 2010, 2012 and 2014 and in the Wirtschaftswoche ranking in 2019 and 2022.

2025

Holtbrügge D., Raghavan N.:
Environmental effects of foreign direct investment in India: pollution haven or pollution halo?
In: Critical Perspectives on International Business (2025)
ISSN: 1742-2043
DOI: 10.1108/cpoib-06-2024-0064

2024

Altendorf F., Raghavan N., Holtbrügge D.:
The Internationalization Strategy of NürnbergMesse: Advantages of a Late Follower
In: Dirk Holtbrügge, Helmut Haussmann (ed.): The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region, Baden-Baden: Nomos, 2024, p. 45-56 (Nürnberger Edition zum Internationalen Management, Vol.7)
ISBN: 978-3-98542-100-8
DOI: 10.5771/9783957105011-45
Heidemann C., Wicht L., Holtbrügge D.:
Developing human resources for international activities: The case of Leoni
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-113
Holtbrügge D.:
Corporate social responsibility in globally- operating family firms: The case of Faber-Castell
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-243
Holtbrügge D.:
Customer-driven internationalization strategies in emerging markets: The case of schaeffler
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-67
Holtbrügge D.:
Doing business in turbulent environments: The case of knauf in Russia
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-85
Holtbrügge D.:
Export-based internationalization strategies: The case of uvex
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-57
Holtbrügge D.:
Internationalization and corporate restructuring: The case of Pfleiderer
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-101
Holtbrügge D.:
Internationalization through mergers & acquisitions: The case of grammer
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-265
Holtbrügge D.:
The acquisition of waldrich coburg by Beijing no. 1 machine tool plant: A case study of successful acculturation
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-167
Holtbrügge D.:
The internationalization of GfK: From University Spin-off to multinational corporation
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-151
Holtbrügge D.:
The internationalization of playmobil: Balancing quality, cost, and local market requirements
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-281
Holtbrügge D., Conrad M.:
Can international defence companies be socially responsible? The case of Diehl
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-227
Holtbrügge D., Haussmann H.:
The Internationalization of Firms
76530 Baden-Baden, BRD: Nomos-Verlag, 2024
ISBN: 978-3-98542-100-8
Holtbrügge D., Haussmann H. (ed.):
The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region
Baden-Baden: 2024
(Nürnberger Edition zum Internationalen Management, Vol. 7)
ISBN: 978-3-98542-100-8
DOI: 10.5771/9783957105011
Holtbrügge D., Kirste L.:
Delineations of culture
In: Audra I. Mockaitis, Christina Butler (ed.): Elgar Encyclopedia of Cross-Cultural Management, Cheltenham / Northampton, MA: Edward Elgar Publishing, 2024, p. 9-13 (Elgar Encyclopedias in Business and Management)
ISBN: 9781803928173
DOI: 10.4337/9781803928180.ch03
Holtbrügge D., Kirste L.:
Intercultural training methods
In: Audra I. Mockaitis, Christina Butler (ed.): Elgar Encyclopedia of Cross-Cultural Management, Cheltenham / Northampton, MA: Edward Elgar Publishing, 2024, p. 97-100 (Elgar Encyclopedias in Business and Management)
ISBN: 9781803928180
DOI: 10.4337/9781803928180.ch22
Holtbrügge D., Kirste L.:
Intracultural diversity
In: Audra I. Mockaitis, Christina Butler (ed.): Elgar Encyclopedia of Cross-Cultural Management, Cheltenham / Northampton, MA: Edward Elgar Publishing, 2024, p. 169-174 (Elgar Encyclopedias in Business and Management)
ISBN: 9781803928173
DOI: 10.4337/9781803928180.ch44
Holtbrügge D., Schuster T.:
The internationalization strategy of adidas
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-21
Holtbrügge D., Schuster T., Frykler A.:
Restructuring and organizational change at Siemens
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-127
Holtbrügge D., Trage SC.:
The internationalization of a medieval family business: The case of tucher
In: Dirk Holtbrügge, Helmut Haussmann (ed.): The Internationalization of Firms, Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-11
Höfling M., Grib M., Holtbrügge D., Maderer D.:
Internationalization of professional football clubs: The Case of 1. FC Nürnberg
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-195
Nair S., Holtbrügge D., Ambrosius J.:
Challenges of foreign inpatriates in the Nürnberg metropolitan region: The case of Vinay Kumar and his family
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-209
Oberhauser M., Conrad M., Holtbrügge D.:
Apologize or deny? How companies defend legitimacy of Wall street, Main street, and Market street after corporate misconduct
In: Corporate Social Responsibility and Environmental Management (2024)
ISSN: 1535-3958
DOI: 10.1002/csr.2951
Schuster T., Holtbrügge D.:
Internationalization of professional service firms: The case of Rödl & Partner
Nomos Verlagsgesellschaft mbH und Co KG, 2024
ISBN: 9783957105011
DOI: 10.5771/9783957105011-179

2023

Berg M., Holtbrügge D.:
Sustainability transitions through electric vehicles: The relevance of network externalities
Taylor and Francis, 2023
ISBN: 9781003808510
DOI: 10.4324/9781003329909-9
Kirste L., Oberhauser M., Holtbrügge D.:
What drives the dissemination of CSR practices in global value chains? An institutional and psychological perspective
In: International Business Review (2023), Article No.: 102218
ISSN: 0969-5931
DOI: 10.1016/j.ibusrev.2023.102218
Wicht L., Holtbrügge D.:
Bridging distance through zooming? The use of virtual assignments in multinational corporations
In: Journal of Global Mobility (2023)
ISSN: 2049-8799
DOI: 10.1108/JGM-10-2022-0056

2022

Heidemann C., Holtbrügge D.:
Dynamics of Organizational Identification in the Wake of a Foreign Acquisition
In: J APPL BEHAV SCI (2022), p. 002188632210809
ISSN: 0021-8863
DOI: 10.1177/00218863221080951
Holtbrügge D.:
Intercultural Management. Concepts, Practice, Critical Reflection
London / UK: SAGE Publication Ltd., 2022
ISBN: 1529789745
Holtbrügge D.:
Personalmanagement
2022
ISBN: 9783662657416
DOI: 10.1007/978-3-662-65742-3
Oberhauser M., Holtbrügge D., Gurkov I.:
Shaping the attitudes of Russian managers in ethical issues - personal attributes and environmental pressure
In: International Journal of Emerging Markets (2022)
ISSN: 1746-8809
DOI: 10.1108/IJOEM-05-2021-0779

2021

Bernhard T., Holtbrügge D.:
When the Chinese guy becomes the female IT specialist Liu – a conceptualization of reputational shifts in international assignments
In: Journal of Global Mobility (2021)
ISSN: 2049-8799
DOI: 10.1108/JGM-02-2021-0011
Conrad M., Holtbrügge D.:
Antecedents of corporate misconduct: A linguistic content analysis of decoupling tendencies in sustainability reporting
In: Business Ethics, the Environment & Responsibility (2021)
ISSN: 2694-6416
DOI: 10.1111/beer.12361
Goede J., Holtbrügge D.:
Methodological issues in family expatriation studies and future directions
In: International Studies of Management and Organization 51 (2021), p. 95-115
ISSN: 0020-8825
DOI: 10.1080/00208825.2021.1927310
Holtbrügge D.:
Expatriates at the base-of-the-pyramid. Precarious employment or fortune in a foreign land?
In: Journal of Global Mobility (2021)
ISSN: 2049-8799
DOI: 10.1108/JGM-08-2020-0055

2020

Holtbrügge D., Conrad M.:
Decoupling in CSR reports: A Linguistic Content Analysis of the Volkswagen Dieselgate scandal
In: International Studies of Management and Organization 50 (2020), p. 253-270
ISSN: 0020-8825
DOI: 10.1080/00208825.2020.1811523
Hooper A., Holtbrügge D.:
Blockchain technology in international business: changing the agenda for global governance
In: Review of International Business and Strategy (2020)
ISSN: 2059-6014
DOI: 10.1108/RIBS-06-2019-0078
Kempf C., Holtbrügge D.:
Moderators and mediators of cross-cultural training effectiveness: Literature review and development of a conceptual model
In: European Journal of International Management 14 (2020), p. 293-326
ISSN: 1751-6757
DOI: 10.1504/EJIM.2020.105544
Kirste L., Holtbrügge D.:
Huawei at Bay? A View on Dependency Theory in the Information Age
In: Palgrave Macmillan (ed.): Palgrave Studies of Internationalization in Emerging Markets, Cham: Palgrave Macmillan, 2020, p. 291-308 (Huawei Goes Global)
ISBN: 9783030475635
DOI: 10.1007/978-3-030-47564-2_13

2019

Holtbrügge D.:
Preparation for Foreign Assignments
In: Personalführung 12/1 (2019), p. 22-27
ISSN: 0723-3868
Holtbrügge D., Maderer D.:
International Activities of Football Clubs, Fan Attitudes and Brand Loyalty
In: Journal of Brand Management 26 (2019), p. 410-425
ISSN: 1350-231X
DOI: 10.1057/s41262-018-0136-y
Holtbrügge D., Oberhauser M.:
CSR Orientation of Future Top Managers in India
In: Journal of Indian Business Research 11 (2019), p. 162-178
ISSN: 1755-4195
DOI: 10.1108/JIBR-01-2018-0039
Kirste L., Holtbrügge D.:
Experiential Learning in the Digital Context: An Experimental Study of Online Cultural Intelligence Training
In: Journal of Teaching in International Business 30 (2019), p. 147-174
ISSN: 0897-5930
DOI: 10.1080/08975930.2019.1663775
Schuster T., Holtbrügge D., Engelhard F.:
Knowledge sharing of inpatriates: Empirical evidence from an ability–motivation–opportunity perspective
In: Employee Relations (2019)
ISSN: 0142-5455
DOI: 10.1108/ER-03-2018-0073

2018

Holtbrügge D.:
Personalmanagement
Berlin: Springer, 2018
Holtbrügge D.:
Political Strategies of Chinese Firms in Germany. An Institutionalist Perspective
In: International Journal of Emerging Markets 13 (2018), p. 1438-1456
ISSN: 1746-8809
DOI: 10.1108/IJoEM-11-2017-0431
Holtbrügge D., Berning SC.:
Market Entry Strategies and Performance of Chinese Firms in Germany: The Moderating Effect of Home Government Support
In: Management International Review (2018), p. 1-24
ISSN: 0938-8249
DOI: 10.1007/s11575-017-0334-y
Holtbrügge D., Dögl C., Berg N., Egri C., Furrer O., Sinding K.:
Stakeholder pressures, CSR practices, and business outcomes in Denmark, Germany and the Netherlands
In: European Journal of International Management 12 (2018), p. 472-500
ISSN: 1751-6757
DOI: 10.1504/EJIM.2018.092846
Holtbrügge D., Garg R., Friedmann C.:
CEOs’ cultural and demographic attributes and organisational performance of Indian SMEs: an upper echelon approach
In: International Journal of Entrepreneurial Venturing Vol. 10 (2018), Article No.: 483-512
ISSN: 1742-5360
DOI: 10.1504/ijev.2018.094606

2017

Engelhard F., Holtbrügge D.:
Biculturals, team facilitation and multicultural team performance: an information-processing perspective
In: European Journal of Cross-Cultural Competence and Management Vol. 4 (2017), p. 236-262
ISSN: 1758-1508
DOI: 10.1504/EJCCM.2017.10005312
URL: http://www.inderscience.com/offer.php?id=84521
Holtbrügge D., Beckmann M.:
Nachhaltigkeitsinnovationen durch länder- und sektorübergreifende Partnerschaften
In: Burr, Wolfgang und Michael Stephan (ed.): Technologie, Strategie und Organisation, Wiesbaden: Springer Gabler, 2017, p. 239-260
Holtbrügge D., Berning SC.:
Email Communication Styles across Cultures
In: Young Yun Kim (ed.): The International Encyclopedia of Intercultural Communication, Wiley, 2017, p. 1-5
DOI: 10.1002/9781118783665.ieicc0246
Holtbrügge D., Engelhard F.:
Beyond Adjustment: Cultural Boundary Spanning
In: J. M. Munoz (ed.): Global Business Intelligence, New York: Routledge, 2017, p. 23 - 35
Holtbrügge D., Haussmann H. (ed.):
The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region
München: 2017
(Nürnberger Edition zum Internationalen Management)

2016

Holtbrügge D., Engelhard F.:
Study Abroad Programs: Individual Motivations, Cultural Intelligence, and the Mediating Role of Cultural Boundary Spanning
In: Academy of Management learning & education 15 (2016), p. 1-21
ISSN: 1537-260X
DOI: 10.5465/amle.2015.0128
Holtbrügge D., Friedmann C.:
Which Factors Drive FDI Location Choice Success in India? An Empirical Study Based on Porter’s Diamond Model.
In: International Journal of Business and Emerging Markets Vol. 8 (2016), p. 3-29
ISSN: 1753-6219
Holtbrügge D., Zeier A.:
Country-of-origin effects in a global market: The case of China
Palgrave Macmillan, 2016
ISBN: 9781137602275
DOI: 10.1057/978-1-137-60228-2_13
Maderer D., Holtbrügge D., Woodland R.:
The impact of brand associations on brand loyalty in the football industry A comparison of fans from developed and emerging football markets
In: Sport, Business and Management 6 (2016), p. 499-519
ISSN: 2042-678X
DOI: 10.1108/SBM-06-2016-0026
Puck J., Holtbrügge D., Raupp J.:
Expatriate adjustment: A review of concepts, drivers, and consequences
In: Benjamin Bader, Tassilo Schuster, Anna Katharina Bader (ed.): Expatriate Management: Transatlantic Dialogues, Palgrave Macmillan, 2016, p. 297-336
ISBN: 978-1-137-57405-3
DOI: 10.1057/978-1-137-57406-0_10