Prof. Dr. Martina Steul-Fischer

Chair of Business Administration, Insurance Marketing

Curriculum vitae

Martina Steul-Fischer (born in 1972) studied business studies at Philipps-Universität Marburg and Goethe University Frankfurt from 1991 to 1996. She worked as a research associate at Goethe University Frankfurt from 1996 to 2003 before receiving her doctoral degree in 2003. Martina Steul-Fischer was a habilitation candidate at the University of Leipzig from 2004 to 2005 and at the University of Wuppertal from 2006 to 2008, completing her habilitation at the latter in 2008. She has been Chair of Insurance Marketing at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) since 2008. She has spent various research and teaching periods abroad, including at Université Lumière Lyon II, France, and the University of Maryland, USA. Professor Steul-Fischer is the women’s representative for the School of Business and Economics, and the Faculty of Business, Economics, and Law.

Her research focuses on service marketing and financial service marketing. Her current research projects are concerned with consumer behavior and pricing management in financial services, as well as with the design and management of insurance selling. The research projects are practical and empirical, with a special focus on experimental studies.

Recent publications

2017

Musiol A., Steul-Fischer M.:
The psychological effects on tariff choices for car insurance
In: Zeitschrift für die gesamte Versicherungswissenschaft 106 (2017), p. 525-538
ISSN: 0044-2585
Heideker S., Steul-Fischer M.:
The Effects of Message Framing and Ad Credibility on Health Risk Perception
In: Marketing-Forschung und Praxis - Journal of Research and Management 39 (2017), p. 49-64
ISSN: 0344-1369
Grösch M., Steul-Fischer M.:
Defaults and advice in self-customization procedures of insurance
In: Zeitschrift für die gesamte Versicherungswissenschaft 106 (2017), p. 325-341
ISSN: 0044-2585
Heideker S., Steul-Fischer M.:
Presenting Health Information: The Influence of Attribute and Numerical Framing on Health Risk Perception
In: NA - Advances in Consumer Research, 2017

2016

Heideker S., Steul-Fischer M.:
Werbeanzeigen von Versicherungsunternehmen zur Aufklärung über Gesundheitsrisiken
In: Zeitschrift für die gesamte Versicherungswissenschaft 105 (2016), p. 549-561
ISSN: 0044-2585
DOI: 10.1007/s12297-016-0355-9
Kirsch J., Steul-Fischer M.:
Die Wirkung der Produktpräsentation auf die Abschlussentscheidung und die Entscheidungszufriedenheit bei Versicherungsprodukten
In: Zeitschrift für die gesamte Versicherungswissenschaft 105 (2016), p. 537-547
ISSN: 0044-2585

Journal articles

2017

Musiol A., Steul-Fischer M.:
The psychological effects on tariff choices for car insurance
In: Zeitschrift für die gesamte Versicherungswissenschaft 106 (2017), p. 525-538
ISSN: 0044-2585
Grösch M., Steul-Fischer M.:
Defaults and advice in self-customization procedures of insurance
In: Zeitschrift für die gesamte Versicherungswissenschaft 106 (2017), p. 325-341
ISSN: 0044-2585
Heideker S., Steul-Fischer M.:
The Effects of Message Framing and Ad Credibility on Health Risk Perception
In: Marketing-Forschung und Praxis - Journal of Research and Management 39 (2017), p. 49-64
ISSN: 0344-1369