Prof. Dr. Nicole Koschate-Fischer
Nicole Koschate-Fischer is a professor of marketing and holds the GfK Chair of Marketing Intelligence at the Friedrich-Alexander-University Erlangen-Nuremberg (FAU). She is speaker of the Institute for Marketing and the interdisciplinary research cluster “Customer Insights.” She is also founding director of the Experimental Lab for Business Insights Nuremberg (ELAN) and head of the “Master in Marketing” program at the FAU School of Business, Economics, and Society. In addition, she is a full member of the Bavarian Academy of Sciences and a member of the Board of Academic Trustees of the Center for Advanced International Marketing Knowledge (AiMark).
Professor Koschate-Fischer holds master’s degrees in business administration and psychology. She holds a PhD from the University of Mannheim where she also completed her habilitation. She was a member of the interdisciplinary Collaborative Research Center (SFB) Rationality Concepts, Decision Behavior, and Economic Modeling at the University of Mannheim. She completed several research stays as a visiting scholar at the University of Florida, Gainesville, and the University of Texas at Austin, USA. She has also been a visiting professor at the University of Vienna and at the Central University of Finance and Economics (CUFE) in Beijing, China. She has been offered professorships at the Technical University of Kaiserslautern and HEC, Paris.
Her areas of expertise are price and product management, customer behavior, marketing analytics, and the impact of digital transformation on marketing.
She regularly publishes in the leading international journals such as the Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Her research projects are funded by the German Research Foundation (DFG) as well as other foundations.
Professor Koschate-Fischer is a member of the Editorial Board of the Journal of International Marketing and a reviewer for leading international scientific journals. She regularly contributes to scientific and practitioner-oriented conferences. In addition, she cooperates with renowned companies in various industries and leading institutions.
Security Update Labels: Establishing Economic Incentives for Security Patching of IoT Consumer Products
41st IEEE Symposium on Security and Privacy (S&P) (San Francisco, CA, 18. May 2020 - 20. May 2020)
In: IEEE (ed.): Proceedings of the IEEE Symposium on Security and Privacy (S&P), May 2020 2020
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What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership
In: Psychology & Marketing (2019), p. 758-772
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Stichwortbeitrag "awareness set", "cause-related marketing, "cobranding", "consideration set", "corporate social responsibility", "lead user", "Marktsegmentierung", "Positionierung", "Präferenzbildung", "processed set"
In: Martin Wirtz (ed.): Dorsch-Lexikon der Psychologie, Bern: Hans Huber Verlag, 2019 (online first, Vol.19)
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Messung von Markenzufriedenheit und Markenloyalität
In: Franz-Rudolf Esch (ed.): Handbuch Markenführung - Band 2, Wiesbaden: Springer Gabler Verlag, 2019, p. 1289-1306
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Mediation Analysis in Experimental Research
In: Christian Homburg, Martin Klarmann, Arnd Vomberg (ed.): Handbook of Market Research, Springer International Publishing, 2018 (online first)
ISBN: online 978-3-319-05542-8
Erlösmodelle für datenzentrische Dienstleistungen
In: Manfred Bruhn, Karsten Hadwich (ed.): Service Business Development: Methoden-Erlösmodelle-Marketinginstrumente, Wiesbaden: Springer Gabler, 2018, p. 169-186
Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
In: Journal of the Academy of Marketing Science 46 (2018), p. 516-536
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New developments in behavioral pricing research
In: Journal of Business Economics 87 (2017), p. 809-875
Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung"
In: Martin Wirtz (ed.): Dorsch-Lexikon der Psychologie, Bern: Hans Huber Verlag, 2017
The EU as Superordinate Brand Origin: An Entitativity Perspective
In: International Marketing Review 34 (2017), p. 183-205
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When will Price Increases associated with Company Donations to Charity be Perceived as fair?
In: Journal of the Academy of Marketing Science 44 (2016), p. 608-626
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