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Research

Prof. Dr. Nicole Koschate-Fischer

 
Prof. Dr. Nicole Koschate-Fischer

Prof. Dr. Nicole Koschate-Fischer

GfK Chair of Marketing Intelligence

Curriculum vitae

Nicole Koschate-Fischer studied business administration (Dipl.-Kffr.) and psychology (Dipl.-Psych.) at the University of Mannheim and the University of Florida at Gainesville, USA. She then worked as a research associate at the Collaborative Research Center SFB 504 at the University of Mannheim, where she completed her doctoral degree in 2002 and her habilitation in 2006. She spent several research stays at the University of Texas at Austin, USA. Professor Koschate-Fischer has held the GfK Endowed Chair of Marketing Intelligence since 2007.

She is director of the Marketing Research Center (MRC) and co-ordinator of the Master’s degree program in Marketing. She is also vice president of GfK Nürnberg e.V. and a member of the Board of Academic Trustees at the Center for Advanced International Marketing Knowledge (AiMark).

Her research focuses on pricing, product and innovation management, market research, customer behavior, and customer relationship management. Her findings are regularly published in leading international journals (Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science). She collaborates with well-known companies in various industries.