Prof. Dr. Benedikt Morschheuser

Assistant Professorship of Information Systems (Gamification)
Curriculum vitae
Dr. Benedikt Morschheuser is an assistant professor of Information Systems at Friedrich-Alexander University Erlangen-Nürnberg (FAU). Endowed by adidas, he leads the chair on Gamification at the Institute of Information Systems (WIN).
Dr. Morschheuser received a diploma in Industrial Engineering & Management (Wirtschaftsingenieurwesen) in 2012 and in 2017 a Dr. rer. pol. from the Karlsruhe Institute of Technology. In 2021 he accepted a call from Friedrich-Alexander University Erlangen-Nürnberg and became assistant professor of Information Systems (Gamification) endowed by adidas.
His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014 he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry. In 2014 he joined the Corporate Research of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he has worked in the innovation department “Connected, Autonomous, Shared, and Electric mobility (CASE)” at Daimler AG and the digital transformation unit (Digital House) of Mercedes-Benz AG. In parallel, he worked as an associated researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen and the Tampere University of Technology.
The research of Dr. Morschheuser focuses on designing interactive information systems and digital services, and in particular on optimizing the interaction between humans and information technologies. His passion is the increasingly penetration of technology, economy and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual- & augmented-reality, virtual goods, eSports or serious gaming.
Dr. Morschheuser’s research aims to gain novel insights on designing more engaging, more meaningful, more human-centered, more effective, more collaborative, and more sustainable information systems and digital services. In particular, he investigates the design of gamified and motivational information systems and the effects of game design features on human motivation and behavior.
His research is applied in various industries (e.g. automotive, banking, customer goods, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.
For further information please visit the chair’s website.
Recent publications
2023
Designing tailored gamification: A mixed-methods study on expert perspectives and user behavior in a gamified app for sustainability at work
GamiFIN Conference 2023 (Lapland, 18. April 2023 - 21. April 2023)
In: Mila Bujić, Prajwal DSouza, Nannan Xi, Juho Hamari (ed.): Proceedings of the 7th International GamiFIN Conference 2023
Open Access: https://ceur-ws.org/Vol-3405/paper1.pdf
URL: https://ceur-ws.org/Vol-3405/paper1.pdf
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How to increase sustainable engagement in the workplace through green IS: The role of instructional and motivational design features
31st European Conference on Information Systems (ECIS) (Kristiansand, 12. June 2023 - 16. June 2023)
In: ECIS 2023 Research Papers 2023
Open Access: https://aisel.aisnet.org/ecis2023_rp/244
URL: https://aisel.aisnet.org/ecis2023_rp/244
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Altruism or egoism – How do game features motivate cooperation? An investigation into user we-intention and I-intention
In: Behaviour & Information Technology (2023)
ISSN: 0144-929X
DOI: 10.1080/0144929X.2023.2196581
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Is adaptive gamification just a theoretical fairytale? An experiment in a text-based adventure game for data crowdsourcing
Hawaii International Conference on System Sciences (HICSS) (Maui, Hawaii, 3. January 2023 - 6. January 2023)
In: Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS) 2023
DOI: 10125/102768
URL: https://hdl.handle.net/10125/102768
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2022
Understanding human factors in the metaverse - an autonomous driving experiment
European Conference on Information Systems (ECIS) (Timișoara)
In: ECIS 2022 Research-in-Progress Papers 2022
URL: https://aisel.aisnet.org/ecis2022_rip/37
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Designing gamification for sustainable employee behavior: Insights on employee motivations, design features and gamification elements
Hawaii International Conference on System Sciences 2022 (HICSS 2022) (Maui, HI, 3. January 2022 - 7. January 2022)
In: Tung X. Bui (ed.): Proceedings of the 55th Hawaii International Conference on System Sciences 2022
DOI: 10.24251/HICSS.2022.198
URL: https://hdl.handle.net/10125/79530
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Gamifying sustainable behavior at work: Results from an experiment with a corporate gamification app
30th International Conference on Information Systems Development (ISD2022) (Cluj-Napoca)
In: R. A. Buchmann, G. C. Silaghi, D. Bufnea, V. Niculescu, G. Czibula, C. Barry, M. Lang, H. Linger, & C. Schneider (ed.): Information Systems Development: Artificial Intelligence for Information Systems Development and Operations 2022
URL: https://aisel.aisnet.org/isd2014/proceedings2022/usability/3/
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Gamification of cooperation: A framework, literature review and future research agenda
In: International Journal of Information Management 67 (2022)
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2022.102549
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What do games teach us about designing effective human-AI cooperation? - A systematic literature review and thematic synthesis on design patterns of non-player characters
GamiFIN Conference 2022 (Tampere, FI, 26. April 2022 - 29. April 2022)
In: Mila Bujić, Jonna Koivisto, Juho Hamari (ed.): Proceedings of the 6th International GamiFIN Conference 2022
Open Access: http://ceur-ws.org/Vol-3147/paper10.pdf
URL: http://ceur-ws.org/Vol-3147/paper10.pdf
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2020
How game features give rise to altruism and collective action? Implications for cultivating cooperation by gamification
Hawaii International Conference on System Sciences 2020 (HICSS 2020) (Maui, HI, 7. January 2020 - 10. January 2020)
In: Tung X. Bui (ed.): Proceedings of the 53rd Hawaii International Conference on System Sciences 2020
DOI: 10.24251/hicss.2020.086
URL: https://hdl.handle.net/10125/63825
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2019
Is it a tool or a toy? How user’s conception of a system’s purpose affects their experience and use
In: International Journal of Information Management 49 (2019), p. 461−474
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2019.07.016
URL: https://urn.fi/URN:NBN:fi:tuni-202011167971
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The gamification of work: Lessons from crowdsourcing
In: Journal of Management Inquiry 28 (2019), p. 145−148
ISSN: 1056-4926
DOI: 10.1177/1056492618790921
URL: https://urn.fi/URN:NBN:fi:tuni-201911216163
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Cooperation or competition – When do people contribute more? A field experiment on gamification of crowdsourcing
In: International Journal of Human-Computer Studies 127 (2019), p. 7−24
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2018.10.001
URL: https://urn.fi/URN:NBN:fi:tuni-202011167972
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2018
First-hand experience of why gamification projects fail and what could be done about it
GamiFIN Conference 2018 (Pori, 21. May 2018 - 23. May 2018)
In: Jonna Koivisto, Juho Hamari (ed.): Proceedings of the 2nd International GamiFIN Conference 2018
Open Access: http://ceur-ws.org/Vol-2186/paper17.pdf
URL: http://ceur-ws.org/Vol-2186/paper17.pdf
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How to design gamification? A method for engineering gamified software
In: Information and Software Technology 95 (2018), p. 219−237
ISSN: 0950-5849
DOI: 10.1016/j.infsof.2017.10.015
URL: https://urn.fi/URN:NBN:fi:tuni-201911216151
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2017
The gamification of crowdsourcing systems: Empirical investigations and design (Dissertation, 2017)
URL: https://publikationen.bibliothek.kit.edu/1000074115/5503157
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Gamified crowdsourcing: Conceptualization, literature review, and future agenda
In: International Journal of Human-Computer Studies 106 (2017), p. 26−43
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2017.04.005
URL: https://urn.fi/URN:NBN:fi:tuni-201911216147
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How to gamify? A method for designing gamification
Hawaii International Conference on System Sciences 2017 (HICSS 2017) (Big Island, HI, 3. January 2017 - 7. January 2017)
In: Tung X. Bui, R. H. Sprague Jr. (ed.): Proceedings of the 50th Hawaii International Conference on System Sciences 2017
DOI: 10.24251/HICSS.2017.155
URL: https://hdl.handle.net/10125/41308
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Gamifizierung mit BPMN
In: Susanne Strahringer, Christian Leyh (ed.): Gamification und Serious Games: Grundlagen, Vorgehen und Anwendungen, Wiesbaden: Springer Vieweg, 2017, p. 31−42 (Edition HMD)
ISBN: 9783658167417
DOI: 10.1007/978-3-658-16742-4_3
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Designing cooperative gamification: Conceptualization and prototypical implementation
CSCW '17: Computer Supported Cooperative Work and Social Computing (Portland, Oregon, 25. February 2017 - 1. March 2017)
In: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing 2017
DOI: 10.1145/2998181.2998272
URL: https://opus4.kobv.de/opus4-fau/frontdoor/index/index/docId/17445
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How games induce cooperation? A study on the relationship between game features and we-intentions in an augmented reality game
In: Computers in Human Behavior 77 (2017), p. 169−183
ISSN: 0747-5632
DOI: 10.1016/j.chb.2017.08.026
URL: https://urn.fi/URN:NBN:fi:tuni-201911216148
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2016
Gamification in crowdsourcing: A review
Hawaii International Conference on System Sciences 2016 (HICSS 2016) (Kauai, HI, 5. January 2016 - 8. January 2016)
In: Ralph H. Sprague Jr., Tung X. Bui (ed.): Proceedings of the 49th Hawaii International Conference on System Sciences 2016
DOI: 10.1109/HICSS.2016.543
URL: https://ieeexplore.ieee.org/document/7427729
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Prof. Dr. Benedikt Morschheuser
- Phone number: +499115302-95450
- Email: benedikt.morschheuser@fau.de