Our research findings
The publication database provides a quick and up-to-date overview of research projects and publications at the School of Business and Economics.
If you are interested in the research being conducted at the School of Business and Economics, you can visit the CRIS publication database.
Recent publications
- , , :
Framing social media communication: Investigating the effects of brand post appeals on user interaction [Accepted for publication]
In: European Management Journal tbd. (2017)
ISSN: 0263-2373
DOI: 10.1016/j.emj.2017.05.002 - , , :
Communicating technological innovations: The role of technical complexity and product involvement [Accepted for publication]
In: European Journal of Innovation Management 20 (2017)
ISSN: 1460-1060
DOI: 10.1108/EJIM-08-2016-0078 - , :
New developments in behavioral pricing research
In: Journal of Business Economics 87 (2017), p. 809-875
ISSN: 0044-2372
DOI: 10.1007/s11573-016-0839-z - :
Promoting technological innovations: Towards an integration of traditional and social media communication channels
In: Lecture Notes in Computer Science 10282 (2017), p. 256-273
ISSN: 0302-9743
DOI: 10.1007/978-3-319-58559-8_22 - , :
Biculturals, team facilitation and multicultural team performance: an information-processing perspective
In: European Journal of Cross-Cultural Competence and Management Vol. 4 (2017), p. 236-262
ISSN: 1758-1508
DOI: http://dx.doi.org/10.1504/EJCCM.2017.10005312
URL: http://www.inderscience.com/offer.php?id=84521 - , , , :
Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
In: Journal of the Academy of Marketing Science forthcoming (2017)
ISSN: 0092-0703
DOI: 10.1007/s11747-017-0548-3 - , :
Technology Adoption Strategies for Digitization - Empirical Evidence from German Industrial Enterprises
Production and Operations Management Society (POMS) Annual Conference (Seattle, WA, 05/05/17 - 05/08/17) - , :
Industry 4.0 - Integration strategies for Small and Medium-sized enterprises
International Association for Management of Technology (IAMOT) Conference (Vienna, 05/14/17 - 05/18/17)
Contact
If you have any questions, please contact the research representative for the Faculty of Business, Economics, and Law:
Dr. Dennis Kirchberg
- Job title: Research representative
- Address:
Lange Gasse 20
90403 Nuremberg - Phone number: +49 911 5302-685
- Email: dennis.kirchberg@fau.de