Research focus areas

Research area: Customer Insights

Gaining theoretical and practical insights into customer decisions (customer insights) is the main focus of this research area. The aim is to study questions relating to customer decisions in an expert interdisciplinary research group using cutting-edge research methods.

In addition to institutional conditions, key focuses are on determining the psychological and economic factors that influence customer decisions, and analyzing the effect that customer decisions have on a company’s success.

Research area: Tax and Tax Policy

The research area ‘Tax and Tax Policy’ focuses on analyzing the decisions made by taxpayers, with particular consideration of measures for reducing tax avoidance and tax evasion. Another topic that is investigated is how those involved in tax administration can increase taxpayers’ willingness to co-operate.

The research conducted in this area connects questions in microeconomics and macroeconomics with institutional approaches. In this area, the School places particular importance on empirical research based on microdata that is used to analyze quasi-experiments, field experiments and experimental research conducted in the laboratory.

Research area: Insurance and Risk

This interdisciplinary research area looks at topics in the field of insurance and risk in the areas of private insurance (insurance and risk management, insurance marketing, insurance law, private health insurance, asset management) and social security (unemployment insurance, statutory health insurance, pension insurance). These topics are often influenced by megatrends and are incredibly important for society.

Research area: Change in the World of Work

Researchers working in this area use approaches from economics, sociology and psychology to study how the labor market and the world of work are affected by global developments – such as increased international division of work, increasing migration, and demographic, technological and organizational change – and how politics can react to them. The focus of this work is on atypical employment (such as agency work or solo self-employment), institutional frameworks (e.g. labor law), training and professional development, changing requirements for work, labor mobility, and wage differences and wage developments.

Research area: Digitalization and Innovation

The research area ‘Digitalization and Innovation’ focuses on describing, explaining, designing and evaluating fundamental changes and sustainable innovations in products, processes, services, business models and governance mechanisms based on digital technology. Researchers use methods that are focused on design and, in addition to traditional research methods from behavioral science, place particular important on construction-oriented research approaches. For this reason, in addition to publishing research findings, systematically designing artefacts is an important part of the work carried out by researchers in this area.

Research area: Energy Markets and Energy Systems Analysis

This research area looks at the influences of the economic, political and social environment on the development of the energy system. Its focuses are analyzing the effect of market design and regulation on incentives for investment and business models in the electricity and gas sector and conducting empirical studies on the acceptance of the transformation of the energy system and on the general public’s participation in the implementation. The Energy Markets and Energy Systems Analysis group at the School of Business and Economics combines approaches from economics, business and law, and collaborates closely with mathematicians and engineers at FAU through Energie Campus Nürnberg (EnCN).

Research area: Health

The aim of the research area ‘Health’ is to increase knowledge and find ways of applying it constructively in practice. Business research conducted on the management of cost-bearing institutions, health services, hospitals and pharmaceuticals is as much of a focus as economic research in areas such as evaluation. A key part of this is measuring the outcomes of health measures, as simple cost analysis is not enough. For this reason, qualitative effects of health services play a significant role for all aspects that are considered.