The Institute of Marketing at the School of Business, Economics and Society (WiSo) of FAU Ranked No. 1 Worldwide in Research Productivity
The Institute of Marketing (Professors Andreas Fürst, Nicole Koschate-Fischer, and Martina Steul-Fischer) at the School of Business, Economics and Society of FAU has achieved the top position in the global MKTBig15 ranking for the years 2023 to 2025 (as of July 9, 2025).
The MKTBig15 ranking assesses the research productivity of marketing professors at universities worldwide, based on publications in internationally renowned, academic journals. In the per capita ranking, the Institute of Marketing ranks first globally for the years 2023 to 2025, based on the Financial Times FT50 Marketing journals (A+/A as the Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science) as well as the ABDC Marketing A* journals.