Prof. Dr. Andreas Fürst
Andreas Fürst studied business administration at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), Germany, Catholic University of Eichstätt-Ingolstadt, Germany, the University of California, Los Angeles, USA, and the Udayana University of Denpasar, Indonesia. He subsequently joined the University of Mannheim as a research associate and also completed his doctoral degree there in 2005. After working as an assistant to the head of sales/chairperson of the board at TUI in Hanover, he returned to the University of Mannheim in 2007, earning his habilitation in 2009. In the same year, he took the position of Chair of Marketing at FAU. He has been President of Deutsches Marketing Excellence Netzwerk e.V., Nuremberg, since 2010.
His research focuses on customer relationship management, sales and product management, business-to-business marketing, and international marketing.
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?
In: Journal of Retailing 97 (2021), p. 439-458
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Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen
In: Zeitschrift für Energiewirtschaft 42. Jg. (2018), p. 193-206
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Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting
In: Industrial Marketing Management 68 (2018), p. 56-73
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Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success
In: Journal of Marketing 81 (2017), p. 59-82
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Toward a Differentiated Understanding of the Value-Creation Chain
In: British Journal of Management 28 (2017), p. 444-463
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