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Research

Prof. Dr. Andreas Fürst

 
Prof. Dr. Andreas Fürst

Prof. Dr. Andreas Fürst

Chair of Business Administration (Marketing)

Curriculum vitae

Andreas Fürst (born in 1975) studied business administration at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), Germany, Catholic University of Eichstätt-Ingolstadt, Germany, the University of California, Los Angeles, USA, and the Udayana University of Denpasar, Indonesia. He subsequently joined the University of Mannheim as a research associate and also completed his doctoral degree there in 2005. After working as an assistant to the head of sales/chairperson of the board at TUI in Hanover, he returned to the University of Mannheim in 2007, earning his habilitation in 2009. In the same year, he took the position of Chair of Marketing at FAU. He has been President of Wissenschaftliche Gesellschaft für Innovatives Marketing e.V. (WiGIM), Nuremberg, since 2010.

His research focuses on customer relationship management, sales and product management, business-to-business marketing, and international marketing.

Prof. Dr. Andreas Fürst