Prof. Dr. Andreas Fürst
Prof. Dr. Andreas Fürst
Chair of Business Administration (Marketing)
Curriculum vitae
Andreas Fürst (born in 1975) studied business administration at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), Germany, Catholic University of Eichstätt-Ingolstadt, Germany, the University of California, Los Angeles, USA, and the Udayana University of Denpasar, Indonesia. He subsequently joined the University of Mannheim as a research associate and also completed his doctoral degree there in 2005. After working as an assistant to the head of sales/chairperson of the board at TUI in Hanover, he returned to the University of Mannheim in 2007, earning his habilitation in 2009. In the same year, he took the position of Chair of Marketing at FAU. He has been President of Wissenschaftliche Gesellschaft für Innovatives Marketing e.V. (WiGIM), Nuremberg, since 2010.
His research focuses on customer relationship management, sales and product management, business-to-business marketing, and international marketing.
2018
- , , :
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting
In: Industrial Marketing Management 68 (2018), p. 56-73
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2017.09.015
2017
- , , , :
Toward a Differentiated Understanding of the Value-Creation Chain
In: British Journal of Management 28 (2017), p. 444-463
ISSN: 1045-3172
DOI: 10.1111/1467-8551.12206 - , , :
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success
In: Journal of Marketing 81 (2017), p. 59-82
ISSN: 0022-2429
DOI: 10.1509/jm.14.0138
URL: https://www.ama.org/publications/JournalOfMarketing/Pages/organizational-multichannel-differentiation.aspx
2018
- , , :
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting
In: Industrial Marketing Management 68 (2018), p. 56-73
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2017.09.015
2017
- , , , :
Toward a Differentiated Understanding of the Value-Creation Chain
In: British Journal of Management 28 (2017), p. 444-463
ISSN: 1045-3172
DOI: 10.1111/1467-8551.12206 - , , :
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success
In: Journal of Marketing 81 (2017), p. 59-82
ISSN: 0022-2429
DOI: 10.1509/jm.14.0138
URL: https://www.ama.org/publications/JournalOfMarketing/Pages/organizational-multichannel-differentiation.aspx
No publications found.
No projects found.
- Sustainable Business Models in Energy Markets: Perspectives for the Implementation of Smart Energy Systems
(FAU Funds)Term: Jan 1, 2014 - Dec 31, 2017Die Liberalisierung des Energiemarktes sowie der zunehmende Ausbau erneuerbarer Energien stellen neue Anforderungen an unser Energiesystem im Hinblick auf den Ausbau von Netzen, die Produktion, Verteilung sowie zukunftsweisende Stromspeichertechnologien. Eine erfolgreiche Transformation hin zu einem „Smart Energy System" hängt dabei wesentlich von adäquaten Investitionsanreizen und der Attraktivität der Geschäftsmodelle der beteiligten Stakeholder ab. Im Rahmen des Forschungsprojekts „Sustainable Business Models in Energy Markets: Perspectives for the Implementation of Smart Energy Systems" sollen daher das Energiesystem und die Geschäftsmodelle der Beteiligten interdisziplinär analysiert werden. Ziele des Forschungsprojekts sind die Generierung von neuen und dringend erforderlichen Erkenntnissen zur Interaktion zwischen Geschäftsmodellen und Regulierung unter Berücksichtigung der technischen Referenzmodelle sowie die Ableitung von Empfehlungen für politische und regulatorische Rahmenbedingungen zur Sicherstellung einer erfolgreichen Transformation des Energiesystems.
Prof. Dr. Andreas Fürst
- Phone number: +49 911 5302-214
- Email: andreas.fuerst@fau.de