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Institute of Marketing (IFMA)

Institute of Marketing

The Institute of Marketing (IFMA) consists of four chairs at the School of Business and Economics that specialize in marketing and the Assistant Professorship for Digital Marketing. It brings together their expertise in teaching and research, and promotes discussion of questions related to the field of marketing.

Head of the Institute

Prof. Dr. Nicole Koschate-Fischer

Chairs

GfK Chair of Marketing Intelligence Prof. Dr. Nicole Koschate-Fischer
Chair of Business Administration (Marketing) Prof. Dr. Andreas Fürst
Chair of Business Administration, Insurance Marketing Prof. Dr. Martina Steul-Fischer
Chair of Communication Prof. Dr. Christina Holtz-Bacha

Assistant Professorships

Assistant Professorship for Digital Marketing Prof. Dr. Christian Pescher