Institute of Marketing (IFMA) › School of Business, Economics and Society

Institute of Marketing

The Institute of Marketing (IFMA) consists of four chairs at the School of Business, Economics and Society that specialize in marketing and the Assistant Professorship for Digital Marketing. It brings together their expertise in teaching and research, and promotes discussion of questions related to the field of marketing.

Head of the Institute

Prof. Dr. Nicole Koschate-Fischer

Studiengangsleiterin des Master in Marketing

Phone number: +49 911 5302-757
Email: wiso-sekretariat-koschate-fischer@fau.de
Website: http://www.marketing-intelligence.wiso.fau.de

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Chairs

GfK Chair of Marketing Intelligence	Prof. Dr. Nicole Koschate-Fischer
Chair of Business Administration (Marketing)	Prof. Dr. Andreas Fürst
Chair of Business Administration, Insurance Marketing	Prof. Dr. Martina Steul-Fischer
Chair of Communication	Prof. Dr. Reimar Zeh

Assistant Professorships

Assistant Professorship for Digital Marketing

Prof. Dr. Christian Pescher