Skip to main content
FAU.de
  • Deutsch
School of Business, Economics and SocietyFriedrich-Alexander-Universität School of Business, Economics and Society
  • Study
  • Research
  • School
Friedrich-Alexander-Universität
Erlangen-Nürnberg
FAU Logo
  1. Start
  2. Start
  3. Eva Leonhardt

Eva Leonhardt

GfK Endowed Chair of Marketing Intelligence

Research associates

Address

Lange Gasse 2090403 Nürnberg

Room: 06.215, Floor: 06

Contact

  • Email: eva.leonhardt@fau.de
  • Phone: +49 911 53 – 0295740

School of Business, Economics and Society

In the heart of Nuremberg: world-class research and teaching, a practical focus, and excellent networking with the business world are the keys to success for the School of Business, Economis and Society.

Contact and Directions

Friedrich-Alexander-Universität Erlangen-Nürnberg
School of Business, Economics and Society
P.O. Box 3931
90020 Nuremberg
Directions

Important Links

  • Home
  • Study
  • Research
  • School
  • Careers at FAU
  • Intranet (German)
  • Imprint
  • Privacy
  • Accessibility
  • Press
  • Login
  • Report an error
  • Instagram
  • LinkedIn
  • Bluesky
  • YouTube
FAU Logo
Friedrich-Alexander-Universität
Erlangen-Nürnberg

Moving knowledge

FAU is the most innovative university in Germany, and second across Europe. Established in 1743, it is one of the largest universities in Germany, with approximately 40,000 students, over 600 professors and around 16,000 members of staff.

Prospective Students

Study, orientation, and degree programs

Students

Services, portals, and study information

Researchers

Research profile, academic career, and achievements

Partners

Collaborations, patents, and knowledge transfer

Services

Use Tab to navigate through menu items, Enter to select, Escape to close, or use the Close button.
  • For prospective students
  • For students
  • For researchers
  • For internationals
  • For employees
  • For alumni
  • News
  • Press
  • Contact
  • Map and directions
  • Deutsch

Structure

Use Tab to navigate through menu items, Enter to select, Escape to close, or use the Close button.
  1. Friedrich-Alexander University
  2. School of Business, Economics and Society
  • FAU
      • Faculty of Humanities, Social Sciences, and Theology
      • Department of Classical World and Asian Cultures
      • Department of English, American and Romance Studies
      • Department of Subject-specific Education Research
      • Department of German and Comparative Studies
      • Department of History
      • Department of Media Studies and Art History
      • Department of Education
      • Department of Psychology
      • Department of Social Sciences and Philosophy
      • School of Theology
      • Department of Islamic Religious Studies
      • Department of Sport Science and Sport
      • Department of Digital Humanities and Social Studies
      • Faculty of Business, Economics and Law
      • School of Law
      • School of Business, Economics and Society | WiSo
      • Faculty of Medicine
      • Institute of Anatomy
      • Institute of Physiology and Pathophysiology
      • Institute of Cellular and Molecular Physiology
      • Institute of Biochemistry
      • Institute of Medical Informatics, Biometry and Epidemiology
      • Institute of the History of Medicine and Medical Ethics
      • Institute of Forensic Medicine
      • Institute of Experimental and Clinical Pharmacology and Toxicology
      • Institute and Outpatient Clinic of Occupational, Social and Environmental Medicine
      • Institute of Biomedicine of Aging
      • Nikolaus Fiebiger Center of Molecular Medicine
      • Institute of Research and Teaching, Medizincampus Oberfranken
      • Faculty of Sciences
      • Department of Biology
      • Department of Chemistry and Pharmacy
      • Department of Geography and Geosciences
      • Department of Mathematics
      • Department of Physics
      • Department of Data Science
      • Faculty of Engineering
      • Department of Artificial Intelligence in Biomedical Engineering
      • Department of Chemical and Biological Engineering
      • Department of Electrical, Electronic and Communication Engineering
      • Department of Computer Science
      • Department of Mechanical Engineering
      • Department of Materials Science
    • University Library
    • Universitätsklinikum Erlangen
    • Regional Computer Center Erlangen (RRZE)
    • Bavaria California Technology Center (BaCaTeC)
    • Language Center
    • Center for Teacher Education
    • Graduate Center
    • Bavarian University Center for Latin America (BAYLAT)
    • Erlangen National High-Performance Computing Center (NHR)
    • New Materials and Processes (FAU NMP)
    • Medical Engineering (FAU MT)
    • Solar (FAU Solar)
    • Light.Matter.Quantum Technologies (FAU LMQ)
    • Immunomedicine (FAU I-MED)
    • Mathematics of Data (FAU MoD)
    • Embedded Systems Initiative (FAU ESI)
    • New Bioactive Compounds (FAU NeW)
    • Human Rights Erlangen-Nuremberg (FAU CHREN)
    • Islam and Law in Europe (FAU EZIRE)
    • Research Data and Information (FAU CDI)
    • Scientific Computing (FAU CSC)
    • Engineering of Advanced Materials (FAU EAM)
    • Optical Imaging Competence Center (FAU OICE)
    • Applied Philosophy of Science and Key Qualifications (FAU ZIWIS)
    • Eduction (FAU Education)
    • JOSEPHS
    • ZOLLHOF
    • d.hip – Digital Health Innovation Platform
    • Medical Valley Center
    • FAU Innovation Ecosystem

Website Menu

Use Tab to navigate through menu items, Enter to select, Escape to close, or use the Close button.
      • Studying in Nuremberg
      • Experience Nuremberg
        • Business Studies
        • Information Systems
        • International Business Studies
        • International Economic Studies
        • Socioeconomics
        • Business Education
        • Economics
        • Finance, Auditing, Controlling, Taxation (FACT)
        • Health Management and Health Economics
        • International Business Studies
        • International Information Systems
        • Labor Market and Human Resources
        • Management
        • Marketing
        • Socioeconomics
        • Master's degree program in Business Management (MBA)
        • Master’s degree program Digital Business & AI (MBA)
        • Master's degree program in Global Business Management (MBA)
        • Master's degree program in Health Business Administration (MHBA)
        • Master's degree program in Marketing and Sales Management (MVM)
        • Master's degree program Sustainability Management (MBA)
      • Study information portal of the FAU
      • Application and enrolment
      • Application deadlines
      • WiSo BachelorDay
      • WiSo MasterDay
        • Internationally oriented degree programs
        • Double degree programs
        • Partner universities
        • Incoming
        • Outgoing
        • Internship Program
        • Opportunities for refugees
        • International Day
        • Student Ambassadors Nürnberg
        • First-year student's welcome event
          • Corporate strategic planning simulations
          • Socioeconomics simulations
          • IS project week
          • Bachelor IBS and IES
        • Coaching & mentoring for new students
        • Examination regulations
        • Module handbooks
        • Examination dates
        • Online portals
        • Examinations Office
        • Services and institutions
        • Mentoring program
        • Awards and scholarships
        • Student Advice Center
        • Study advice for specific subjects
        • Advice and support
      • Accommodation
      • Parking
      • Student organizations
      • Student representation
      • Research focus areas
        • Prof. Bernd Fitzenberger, PhD
        • Prof. Dr. Adrian Meier
        • Prof. Dr. Almasa Sarabi
        • Prof. Dr. Almut Schilling-Vacaflor
        • Prof. Dr. Andreas Falke
        • Prof. Dr. Andreas Fürst
        • Prof. Dr. Andreas Harth
        • Prof. Dr. Benedikt Downar
        • Prof. Dr. Brigitte Schels
        • Prof. Dr. Christian Merkl
        • Prof. Dr. Christoph Moser
        • Prof. Dr. Claus Schnabel
        • Prof. Dr. Devrimi Kaya
        • Prof. Dr. Dirk Holtbrügge
        • Prof. Dr. Evi Hartmann
        • Prof. Dr. Frank Hechtner
        • Prof. Dr. Friedrich Sommer
        • Prof. Dr. Gesine Stephan
        • Prof. Dr. Gregor Zöttl
        • Prof. Dr. Harald Hungenberg
        • Prof. Dr. Harald Tauchmann
        • Prof. Dr. Hendrik Scholz
        • Prof. Dr. Jochen Hoffmann
        • Prof. Dr. Johan Lilliestam
        • Prof. Dr. Johannes Rincke
        • Prof. Dr. Jonas Dovern
        • Prof. Dr. Julian Müller
        • Prof. Dr. Kai-Ingo Voigt
        • Prof. Dr. Karl Wilbers
        • Prof. Dr. Kathrin M. Möslein
        • Prof. Dr. Klaus Henselmann
        • Prof. Dr. Klaus Moser
        • Prof. Dr. Lisa Handke
        • Prof. Dr. Malte Reichelt
        • Prof. Dr. Mario Liebensteiner
        • Prof. Dr. Markus Beckmann
        • Prof. Dr. Markus Nagler
        • Prof. Dr. Martin Abraham
        • Prof. Dr. Martin Matzner
        • Prof. Dr. Martina Steul-Fischer
        • Prof. Dr. Marvin Nipper
        • Prof. Dr. Matthias Wrede
        • Prof. Dr. Melanie Arntz
        • Prof. Dr. Michael Amberg
        • Prof. Dr. Michael Oberfichtner
        • Prof. Dr. Nadine Gatzert
        • Prof. Dr. Nicole Kimmelmann
        • Prof. Dr. Nicole Koschate-Fischer
        • Prof. Dr. Oliver Schöffski, MPH
        • Prof. Dr. Sarah Necker
        • Prof. Dr. Simon Reif
        • Prof. Dr. Sven Laumer
        • Prof. Dr. Thiess Büttner
        • Prof. Dr. Tobias Wolbring
        • Prof. Dr. Verena Tiefenbeck
        • Prof. Regina T. Riphahn, PhD
        • Prof. Sena Coskun, PhD
      • Institutes
      • Co-operations
      • Rankings
      • Research-oriented teaching
      • Working and living in the region
        • Publications (CRIS)
    • Research output
      • Doctoral degrees
      • Habilitations/postdoctoral research
      • Funding Opportunities for female early career researchers
      • Research partnerships
      • Teaching and staff mobility
    • Research management
      • Mission and vision
        • Recktenwald Prize
      • History and remembrance
      • Campus and region
      • School Board
            • Research
            • Teaching
          • Institute of Finance, Auditing, Controlling, Taxation (FACT)
            • Research
            • Teaching
            • Research
            • Teaching
          • Institute of Marketing (IfMA)
          • Institute for Sustainability (IfN)
            • Research
            • Teaching
          • Institute of Information Systems (WIN)
            • Research
            • Teaching
          • Associated institutes
        • Chairs
      • School Administration
        • Women's representative
        • Quality management in studying and teaching
      • Field of action Research
          • Start-ups and patents
          • Lifelong learning
        • Co-operations with industry
          • FAU WiSo Oase
        • Internationalization
          • Press
          • Media
          • Companies
      • Graduation ceremonies
      • Hall of Fame
      • Alumni association
      • Research alumni
    • Events at FAU WiSo
  • News
  • Press
  • Contact
  • Map and directions
  • Deutsch

Search

Use Tab to navigate through menu items, Enter to select, Escape to close, or use the Close button.

Search all pages and documents:

Additional search options

  • Directory of persons and institutions
  • Research Information System
  • Application and Appointment Portal
  • Catalogue of the University Library OPAC
  • Job portal